Criminal Lawyer Website SEO Case Study

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+11394%

BOOST IN ORGANIC TRAFFIC

+811%

RANKING KEYWORDS

+582%

increase in top 3 keywords ranking

+660%

Form submissions & calls

How QliqQliq Skyrocketed a Toronto Law Firm’s SEO by 11,394%

We know how tough it can be to stand out in Toronto’s busy legal world. That’s why a big criminal defense firm turned to us, QliqQliq, for help with their SEO. Jeff was being overshadowed by strong competition, and they needed more leads and better local search results.

So we came up with a clever, data-based plan: we found all the important keywords they were missing, improved their website content, and built powerful backlinks. The results blew everyone away! They saw an 11,394% increase in organic traffic, a 660% jump in leads, and an 811% rise in keyword rankings. Now they’re one of the top law firms in Toronto.

+660%

Form submissions & calls

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Based on 100+ reviews

Situation

Toronto Criminal Lawyer Achieves 11,394% Traffic Growth in 12 Months

When we first met Jeff, he has having a hard time getting noticed online. Their website was only getting around 69 visits each month and bringing in about 5 leads monthly. They also ranked for just 370 keywords, which wasn’t enough to stand out in Toronto’s crowded market.

He was missing key service pages and helpful content that would show Google (and potential clients) their legal expertise. He also lacked strong backlinks those important links from trusted websites which made it hard for search engines to trust their site. On top of that, they weren’t following Google’s quality guidelines, so he wasn’t showing the expertise, authority, or trustworthiness that Google looks for in legal websites.

Before starting, we saw the main challenge was simply being seen in such a competitive field. Potential clients often couldn’t find the firm online, and the few visitors they did get weren’t seeing the information they needed. With all these obstacles, we knew it would take a smart, well-planned SEO approach to help them rise above the competition.

$5,000 / m

Monthly Budget

12 months

Duration of Campaign

What Digital Marketing Services Provided

SEO Services

Created a data-driven roadmap tailored to improve search visibility, organic traffic, and lead generation.

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Google Partner

Pay Per Click

We design, launch, and optimize high-converting Google Ads campaigns to drive immediate traffic and leads while complementing your long-term SEO efforts.

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Local SEO

We optimize your Google My Business profile and implement local SEO tactics to drive more calls, visits, and inquiries from nearby clients.

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Challenges

Our digital marketing expertise encompasses a wide range of services designed to enhance your online presence and drive business growth. From SEO to PPC, and social media marketing to web design, our comprehensive solutions ensure a cohesive and effective digital strategy tailored to your specific needs.

Low online visibility

Potential clients couldn't easily find the lawyer's website due to intense competition online.

Minimal organic reach

The website wasn't ranking well on Google searches, limiting natural (non-paid) visitor traffic.

Lack of essential service content

The website lacked detailed pages about specific legal services, which made it difficult for search engines like Google to recognize its authority on criminal law topics.

No supporting content

The site didn’t address common legal questions or concerns that potential clients frequently search for online.

Absence of authoritative backlinks

Other respected websites weren't linking to the lawyer’s website, making it seem less trustworthy and authoritative to Google.

Lack of adherence to Google's quality guidelines (E-A-T/YMYL)

The site lacked essential elements demonstrating its Expertise, Authoritativeness, and Trustworthiness—important criteria for Google when ranking legal-related websites.

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What im doing wrong?

Solutions

Keyword Validation with Google Ads

Initially ran Google Ads to test which search terms brought in the most qualified clients.
Focused our SEO strategy on these successful, client-attracting keywords to ensure effectiveness.

Competitor Analysis and Service Expansion

Analyzed competitor websites to identify important legal services they were offering, but the client wasn’t.
Added those missing legal services to ensure comprehensive coverage and increased visibility

Strategic Content Development

Wrote 6 to 12 detailed articles for each key service, answering questions and covering legal topics specific to Ontario that competitors overlooked.
Ensured content addressed real client needs, improving Google’s perception of the website’s authority.

Local SEO & Regional Landing Pages

Created dedicated webpages targeting regions that previously showed strong client interest via paid advertising.
Enhanced the lawyer’s Google My Business profile by improving accuracy and actively soliciting positive reviews, increasing local visibility.

Strategic Backlink Building

Listed the firm in reputable legal and local directories to boost credibility and visibility.
Analyzed competitors’ backlinks, strategically replicating authoritative links safely to improve website trust.
Collaborated with respected local and international media outlets, offering expert insights on legal issues, which earned backlinks from CBC, Forbes, AOL, Wikipedia, and Mirror.

Would you like skyrocketing revenue?

Tired of getting lost in the Toronto market? Our proven SEO strategies will amplify your online presence, drive local traffic, and ignite exponential revenue growth. Don't just stay afloat – rise above the competition.

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Anton Kovalchuk, Founder

Results

The criminal lawyer faced significant online visibility challenges in Toronto's highly competitive market:

Organic Traffic

+11,349%

Increased dramatically from 69 visits per month to 7,900 (+11,349%), significantly boosting visibility

Lead Generation

+660%

Grew monthly client inquiries from 5 to 38 (+660%), increasing business opportunities.

Keyword Rankings

+811%

Improved from ranking for 370 keywords to 3,370 (+811%), making the site discoverable for many more relevant search queries.