Home Renovation Marketing Case Study: 98 Qualified Leads via Smart Video + Facebook Ads

+98

High-Intent Leads

+44,102

People Reached

$28.28

Avg. Cost Per Lead

How QliqQliq Helped Crown Constructions Generate 98 High-Quality Leads Without Breaking the Bank

In Toronto’s competitive home renovation market, Crown Constructions needed a smarter approach to lead generation. Tired of working with multiple vendors—and frustrated with poor-quality leads—they came to QliqQliq for an all-in-one solution.

We handled it all: from professional video shoots to social media management and highly targeted Facebook ads.

+98

High-Intent Leads

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Based on 100+ reviews

Results

Crown Constructions: Organic & Paid Content That Converts

After implementing a hybrid content strategy combining educational Reels, before-and-after visuals, and strategic ad campaigns, Crown Constructions saw a major jump in digital engagement.

Results That Speak

22,693 total views
67% of traffic came from targeted paid ads, amplifying brand reach
10,481 accounts reached (+828.3% increase)
86.3% of viewers were non-followers, proving our content was effective in reaching new potential clients

Reels Took the Lead

Reels generated over 51% of total engagement, outperforming all other formats. This was followed by:

Posts: 40.3% of views
Stories: 8.8% of views

This reinforced our focus on video-first storytelling and visually rich content—showcasing homes, renovations, and expert tips in short, scroll-stopping formats.

Content That Converts

Jan 28 video (699 views) — customer story
Feb 11 on-site clip (627 views)
Dec 24 transformation post (613 views)
Feb 21 vintage-style teaser (428 views)

Each was crafted to hit an emotional or aspirational note, helping prospects envision working with Crown.

Profile Activity Gains

848 profile visits (+353.5%)
44 link clicks to external pages (+780%)
Overall profile actions hit 892, up by 364.6%

Your Business's Secret Weapon for Online Domination

Unlock the power of QliqQliq's Data-Driven Approach to marketing and leave traditional agencies and in-house teams in the dust.

Strategic content planning

Professional on-site video & photo shoots

Industry-specific shot list + creative direction

Dedicated videographer working with your team

Video & photo editing done for you

Monthly social media content creation + scheduling

Target audience analysis, brand voice development, hashtag strategy, platform optimization

Paid ads creation + management (Meta, Google, etc.)

Full performance under one roof — total synergy

One fixed price for everything

You focus on growing your business — we handle the rest

Typical SMM agency

No real strategy — they ask you what to post because they don’t understand your business

Expect you to provide your own content or hire a separate videographer

No real creative direction — they don’t know how to make content that speaks to your audience

No videographer — you’re left to find and pay one yourself

You might get a few edited clips — but no full content plan or ongoing strategy

Basic scheduling using AI or stock images — no results, no connection to your brand

Generic posts for “everyone” — no audience targeting, no clear message

No ad services — you’ll need a separate media buyer (expect to pay ~$1K/month more)

You manage multiple vendors, endless WhatsApp threads, and still feel unsure who’s doing what

Multiple invoices, unclear billing, and no idea where your money’s going

You spend more time managing your marketers than your team

Challenges

Our digital marketing expertise encompasses a wide range of services designed to enhance your online presence and drive business growth. From SEO to PPC, and social media marketing to web design, our comprehensive solutions ensure a cohesive and effective digital strategy tailored to your specific needs.

Low-Quality Leads

Most inquiries were unqualified or not serious about renovations

No In-House Content

No before/after videos or visuals to attract the right audience

Scattered Vendors

Previous agencies only handled ads—not content or organic growth

No Filtering System

Anyone could submit a form, wasting the client’s time

Wasted Ad Spend

Ads were showing in low-value areas with little ROI

Would You Like Us to Take Care of Your Social Media?

We’ve built a system that delivers—content, targeting, and conversion all under one roof.

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Create Working SMM Plan

Find me a decent leads

Help me get SMM Works

Help me plan my strategy

What im doing wrong?

Solutions

Audience Targeting & Lead Filtering

Excluded low-performing areas (e.g., Brampton, Scarborough)
Created custom Facebook lead forms with 8 pre-qualifying questions to screen for serious prospects
Used Lookalike Audiences to reach people similar to past clients

Video Production & Content Strategy

Scheduled monthly shoots: one for before footage, one for after
Captured homeowner interviews, transformations, and project walkthroughs
Edited videos for Instagram Reels, Stories, and longer social posts

Professional Editing

All footage polished for social media and website use
Photos enhanced and formatted for brand consistency

Social Media Management

Took over the client’s Instagram
Posted before/after shots, BTS content, and client testimonials
Used trending hashtags and engagement tactics to grow reach organically

Lead Form Optimization

Designed a multi-step Facebook lead form to reduce friction and screen leads
Resulted in higher intent submissions and fewer time-wasting calls

Retargeting & Optimization

Installed the Meta Pixel to track interest and retarget non-converters
Adjusted daily budgets and audience segments based on performance

Ready to Build Your Own Lead Machine?

Want 90+ qualified leads without spending a fortune or chasing flaky inquiries? We’ve built a system that delivers—content, targeting, and conversion all under one roof.

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Helen Levytska, Head of Social Media